It’s quite clear now that there are different forces at work that seem to prevent people from avoiding distracted driving at the wheel. It's also clear that much of the motoring public is aware of the dangers of distracted driving, and using cell phones at the wheel, but continues to engage in such practices nevertheless.
Several new studies are focusing on these forces, and what is it exactly that seems to prevent people from stopping such destructive practices, even when they're completely aware of the dangers of doing so.
The fact is that many people who use their cell phones while driving are aware that such practices can lead to an accident, but can't seem to be able to help themselves from reaching out for their cell phone.
Studies have indicated that as many as 95% of Americans are aware that using a cell phone while driving can be extremely dangerous, and increases their risk of being involved in an accident. However, an equally large number of Americans admit to using cell phones for texting or having a conversation. That means that many persons are habituated to using cell phones, and don't see anything amiss in reaching out for their cell phone to answer an incoming text message, or receiving a phone call when they're driving.
Obviously, this makes the problem of controlling distracted driving an even bigger challenge. It's not merely a question of simply educating people or making them aware of the dangers of distracted driving, because people already seem to be aware of the risks involved. It's important to understand how strong and ingrained these habits are among people, and how difficult it is going to be to break some of those habits.